Effective Copywriting
Graphic design & copywriting - the perfect marriage
The graphics get their attention. The copy informs, motivates, sells. It concludes the story you started to tell with the pretty pictures.
Whether you manufacture industrial tools or coach Little Leaguers, Avallo’s professional copywriting services put the polish on your presentation. Catalogs, brochures, direct mail, ads—when you need writing, editing or proofreading assistance, we can provide it.
What if I write my own copy?
Small business owners are often reluctant to turn over copywriting duties to someone else, based on the idea that it’s an additional expense. However, professional copywriting is often the smallest portion of a getting a job onto a printing press and will typically increase costs by only 5 to 10 percent. Good copywriting is labor intensive and time-consuming, especially if you don’t do it very often. Copywriters can save you the embarrassment of misspelled or mis-used words. Turn your project over to someone who can do it quickly and accurately, someone who does it for a living.
But I know my product…
You know what you have to sell, all the features, why it’s better than your competitor’s product. Do you know why people why buy it? The copywriter approaches your project from the audience’s side of the fence and shows them not only your product's features, but how your product or service benefits them.
What else do copywriters do?
Copywriters also gather the facts. They work with you to make sure the correct message is delivered to your audience. Involving a copywriter early in the project can help you avoid expensive corrections further down the line.
Copywriters work closely with designers. A good copywriter knows just exactly how much space she has to fill, and will gladly edit copy to make a precise fit without changing the meaning of the sentence. He’ll re-write headlines and proofread the layout for inappropriate captions, poor hyphenation and other details.
In short, for a very small investment, a copywriter can save you lots of money! Contact Avallo to start your next copywriting project.