Direct Mail and Print Campaigns
The very first thing we tell Avallo web clients is to put their web address on absolutely everything. Business cards and letterhead are obvious. But  invoices, receipts, notepads, ads, brochures, vehicles, signage and even voice mail message systems should carry your web address, too.
We also talk about the importance of brand. When someone has your brochure in hand and brings up your website, they should know immediately they are at your site without even reading the first line. They should know because your website has the same design or branding as your brochure.
Too often, clients think of their print pieces and their website as separate entities. Many times two companies work on them separately and don't even share design files.
Avallo's creative talent has been creating great print campaigns long before the Internet existed - even before computers. If you are old enough to remember keylines and typesetters, you know what I mean.
The best way to get new people to your new site is a direct mail campaign. It's a great way to announce a special, a contest and to force people to visit your site, sign in, give you their email address, and track them.
Coupon codes on ads and brochures are also a great way to gain new customers and retain existing ones.
We have unlimited ideas for direct mail and print campaigns. Contact us today.