Our Process
Avallo's Process

Visual Design

Once the Site Structure is complete and approved, the graphic designers start their work. Drawing on their knowledge of design principles, design elements and usability, they can develop design options that meet the project goals.

A home page layout in Photoshop is created and loaded online for viewing and proofing. All home page visual elements are included. Text is for position and size only. Final web page text will be programmed separately.

At this time, changes can be made to colors, design and overall "feel". This is the time for any major graphic changes, additions of content or pages, photo changes, etc. Once the home page "look" is approved, the inside page look and style sheet are designed. This shows how the inside pages will look. Once both looks are approved, Site Development begins. Once the Site Development starts, any other changes to the Visual Design are billable at our Our Standard Rates.