Search Engine Optimization
Search engine optimization (SEO) in short means ensuring that your web pages are accessible to search engines and are focused in ways that help improve the chances they will be found by a potential customer.
Quality content is the deciding factor as to who appears high in the rankings and who doesn’t. You can apply SEO techniques all day long but it won't do a bit of good without quality, informative content. Nobody is going to want to visit more than once or link to your site if your content is not interesting and bountiful. Although keywords, titles and meta tags are very important, it's not just a text-based Internet world anymore.
Below are eight types of content that that are not text-based, but help tremendously in SEO.
- Videos - Studies have shown that people are more likely to watch a video than to read a lengthy text article. A well put together video can be a huge traffic draw to your site.
- Blog Posts - Blogs are dynamic, informative and most of all - fresh. They let you keep a constant stream of updated data flowing through your website.
- Photos - A good photo is still worth a thousand words, especially if it is your product. Good photography and images are a must.
- E-Books - Write a well-written book with a topic relevant to your site and links and visitors will come to read the "expert's" comments.
- Research - Be the expert in your field and people will come to read what you write, and they'll spread the word that your website is the go-to place for information.
- News - News sites are linked to and viewed more often than any other type of site.
- Contests - The contest should be relevant to your site and make it so that those who enter have to participate in some fashion – fill out a form or survey, make a purchase, etc.
- Create and Distribute Applications - Create a Facebook application, a WordPress plugin, calculator, or some other tool that is specific to your industry and potential customer will come to your site to use it. Hire Avallo to create an application if you have an awesome idea but don't know where to start.
We recommend you visit our SEO Resource section read more about search engine optimization.
Avallo's goal is to have your site show up on the first page of searches under as many specific keywords and terms related to your business as possible. This can lead to dramatic increase in traffic and subsequently more profit. To generate top placement of one-word searches is nearly impossible for a new or small site unless Pay Per Click is used.
Using a variety of techniques and with a reasonable budget, Avallo can generate large volumes of trackable traffic to your site. Contact us to start your optimization.