Avallo's Blog

Why You Still Need a Human to Create and Maintain Your Website

While AI (artificial intelligence) has made significant strides in automating various aspects of web development, there are several reasons why a human touch is still essential for creating and maintaining a company website:
  1. Creativity and Innovation: Humans bring creativity and innovative thinking to the table, crucial for designing visually appealing and unique websites that stand out from the competition. While AI can assist with generating code and content, it cannot generate truly original ideas and concepts.
  2. Understanding of Business Needs: Human web developers have the ability to understand the specific needs and goals of a company and translate them into a website that effectively communicates the brand message and serves the target audience. They can adapt and tailor the website based on the company's evolving requirements and market dynamics.
  3. User Experience (UX) Design: Designing a website that offers an intuitive and engaging user experience requires human expertise. Human designers can empathize with users, anticipate their needs and preferences, and create interfaces that are easy to navigate and visually appealing.
  4. Quality Assurance: While AI can assist with automated testing, human web developers play a critical role in ensuring a website's overall quality and functionality. They can identify subtle issues, inconsistencies, and usability problems that automated tools may not detect.
  5. Adaptability and Problem-Solving Skills: Human developers can adapt to new technologies, frameworks, and development methodologies, allowing them to tackle complex challenges and solve problems creatively. They can also troubleshoot issues and implement solutions in real-time, ensuring the website's smooth operation.
  6. Communication and Collaboration: Building a website often requires collaboration between various stakeholders, including designers, developers, content creators, and clients. Human developers excel at communication and collaboration, facilitating effective teamwork and goal alignment throughout the development process.
  7. Ethical Considerations: Humans can make moral decisions regarding content, data privacy, and accessibility, ensuring that the website adheres to legal and ethical standards. They can also address potential biases and ensure inclusivity in design and content.
  8. Continuous Improvement: Maintaining a website involves ongoing updates, optimizations, and enhancements to keep up with evolving technology trends and user expectations. Human developers can analyze website performance metrics, gather user feedback, and implement iterative improvements
While AI can streamline certain aspects of web development and maintenance, the human element remains indispensable for creating high-quality, user-centric websites that effectively serve the needs of businesses and their audiences.

Selecting a Web Development Company

Selecting a web development company is a crucial decision that can significantly impact the success of your online presence. Here's a list of reasons why you should choose Avallo over another company:

Expertise and Skills: Avallo is a 28-year-old company with a proven track record of expertise in web development. The team's skills in programming languages, frameworks, and technologies will always be a good fit. Otherwise, we will let you know and give you a referral.
Portfolio and Previous Work: Avallo's company's portfolio shows the quality of our work. We are custom web developers. That means, you will get exactly what you want and need. We have hundreds of websites from all kinds of companies and nonprofits.
Technology Stack: We design and develop in the best CMS for your project.
Customization and Flexibility: We do not just use templates. We custom design a website that fits your needs. We are flexible and easy to work with.
Industry Experience: Avallo has been around longer than Google. We keep up on the newest technologies. That is the fun part!
Client Reviews and Testimonials: We have clients that have been with us for decades. We are there for the build and after. And the next build too.
Communication and Collaboration: We answer the phone!! I know it seems simple. We also answer emails and texts promptly. We collaborate well with your inside or outside marketing teams.
Scalability: Our websites scale as your business grows without major reworks.
Budget and Pricing: Our pricing structure is transparent and we ensure there are no hidden costs that we have not talked about.
Timely Delivery: We get websites done on time - sometimes ahead of schedule. Once the website is paid for, you own the code.
Post-Launch Support and Maintenance: Unlike companies that use a lot of freelancers, we will be there after launch for any upgrades or changes. We can do maintenance agreements but we usually just do changes by the 1/4 hour. You will only pay when we do work. To us, that is good business.
Security Measures: Security is paramount in web development. Avallo follows best practices for securing websites and applications. This includes measures such as data encryption, secure coding practices, and regular security audits.
User Experience (UX) and Design: Avallo creates visually appealing and user-friendly websites which is essential for engaging visitors and achieving business goals.

Now that you know a little more about Avallo Web Development, contact us for your next website project or other marketing projects!

The Primary Goals of Good UX Design

User Experience (UX) for websites refers to the overall experience that visitors have when they interact with a website. It encompasses all aspects of the user's interaction, including their perception, feelings, and behavior while navigating and using the website. The primary goal of a good UX design is to create a positive and enjoyable experience for users, making it easy for them to find the information they need, perform tasks, and achieve their goals efficiently. Here are some key elements of UX we use for Avallo websites:

Usability: The website should be easy to use and navigate. It should have a clear and intuitive layout, with well-organized menus and content. Users should be able to find what they are looking for without unnecessary confusion or frustration.

Visual Design: Aesthetics play a significant role in UX. The website should have a visually appealing design, with a consistent color scheme, appropriate typography, and a balanced use of white space. Visual elements should complement the content and not distract or overwhelm the user.

Accessibility: A good UX considers the needs of all users, including those with disabilities. The website should be designed to be accessible to people with visual, auditory, motor, or cognitive impairments. This may involve using alt text for images, providing captions for videos, and ensuring proper keyboard navigation.

Page Load Speed: Slow-loading pages can lead to a poor user experience. Optimizing website performance and reducing load times are crucial for keeping users engaged and preventing them from abandoning the site.

Mobile Responsiveness: With a significant portion of internet traffic coming from mobile devices, it's essential to have a responsive design that adapts to various screen sizes. Mobile users should have the same positive experience as desktop users.

Clear Call-to-Actions (CTAs): Well-defined CTAs guide users to take specific actions, such as signing up for a newsletter, making a purchase, or contacting the company. CTAs should stand out and be easy to understand.

Consistency: Consistency in design and navigation elements creates a sense of familiarity and helps users feel more comfortable and confident while exploring the website.

User Research: Understanding the target audience's needs, behaviors, and preferences is vital in crafting a user-centered design. User research can involve surveys, interviews, and usability testing to gather valuable insights.

Error Handling: If users encounter errors or make mistakes, the website should provide clear and helpful error messages, guiding them to the correct path without causing frustration.

Feedback and Validation: Providing feedback to users when they complete actions or submit forms helps reassure them that their actions were successful. Visual cues and validation messages can contribute to a positive UX.

User Journey Mapping: Understanding the user's journey through the website helps identify pain points and opportunities for improvement. By optimizing the user flow, the website can be made more efficient and user-friendly.

By prioritizing the user's needs and expectations, our clients will have e a satisfying and memorable user experience, leading to increased user engagement, higher conversion rates, and improved brand perception. Want to chat about the user experience on your website? Call Avallo

Marketing to Seniors

Avallo specializes in marketing for business that have older adults as clients, customers and patients. Marketing to seniors online requires a strategic approach that takes into account their unique needs and preferences. Here are ten effective ways to market to seniors online:

  1. Simplify website design: Create user-friendly websites with clear navigation, large fonts, and easy-to-use interfaces. Seniors appreciate simplicity and ease of use.
  2. Utilize social media: Develop a presence on social media platforms that are popular among seniors, such as Facebook and Instagram. Share relevant content, engage in conversations, and provide valuable information.
  3. Provide educational content: Seniors appreciate informative and educational content. Create blog posts, articles, and videos that address their specific interests, concerns, and needs.
  4. Email marketing: Build an email list and send out regular newsletters or updates that provide valuable information, special offers, and discounts tailored to seniors. Make sure the emails are easy to read and navigate.
  5. Online advertising: Utilize targeted online advertising platforms, such as Google Ads and Facebook Ads, to reach seniors who are searching for products or services related to their needs. Tailor your ads with specific messaging and visuals that resonate with this audience.
  6. Video marketing: Create engaging videos that showcase your products or services. Seniors enjoy watching videos and are more likely to engage with visual content. Consider hosting webinars or tutorials on topics of interest to seniors.
  7. Offer discounts and promotions: Seniors appreciate discounts, so consider offering special pricing or promotions exclusively for this demographic. Highlight these offers prominently on your website and in your marketing campaigns.
  8. Encourage online reviews and testimonials: Seniors value the opinions of their peers. Encourage satisfied customers to leave reviews and testimonials on your website or review platforms. Positive feedback from fellow seniors can greatly influence their purchasing decisions.
  9. Emphasize security and privacy: Seniors may have concerns about online security and privacy. Assure them that your website and online transactions are secure. Highlight any security measures you have in place, such as SSL certificates or trusted payment gateways.
  10. Partner with senior influencers or bloggers: Collaborate with influential bloggers or social media influencers who cater to the senior demographic. They can help you reach a wider audience and establish credibility with seniors through their recommendations and endorsements.

Avallo can help continuously monitor and evaluate your marketing efforts to understand what resonates most with your senior audience. We will adapt your strategies based on feedback and preferences to ensure effective engagement and conversion rates.

See our senior portfolio here! 

Importance of a Social Media Presence for Businesses

Social media is constantly growing in popularity and is a great resource for any kind of business to gain awareness. With an immense amount of people on social media each day, the opportunity to grow your business and be seen is possible with the right strategies.

Benefits to your business

Having a social media presence will help establish your business and brand. With the amount of people on social media, you can get your business noticed and build awareness. Depending on your type of business, this can yield potential customers and clients. Having social media pages can help to establish your business and gives customers/clients another way to get to know you. People are looking for a personal experience with businesses and being active on social media platforms builds trust and relationships. With this, the opportunity of an increase of sales and business growth is attainable. Another benefit is being able to know your customers and audience better by seeing their reactions and engaging with them online. Lastly, paid advertisements through social media can be helpful in gaining new followers, website traffic, leads, and more.


The most popular social media platforms include Facebook, Instagram, Linkedin, and Twitter. Depending on the type of business you have and where your audience is will determine which one(s) are the best option. For example, if your business serves only seniors, Facebook would be ideal whereas Instagram would not be very successful in getting to that audience. Regardless of what platform you are on, setting up your profile looks the same. If you include a bio, keep it short and simple of what your business is and what you do along with your logo as the profile image to build up your brand awareness.

It’s important to know your audience in order to make the best impact. This will impact what type of content you should post and how to engage with your audience. The older generations mostly prefer videos, content explaining how the product or service can improve their life, and real stories or testimonies from customers. The younger generations can be influenced by celebrities, new trends, and engagement with followers. If you have a mixed audience of ages, a variety of content will help reach everyone. Setting up a posting schedule would be helpful to ensure each post is different and that you remain active. With careful planning ahead of time, remaining active on social media can take a small amount of effort and help your business grow!