Keeping it SimpleJan 12th, 2012 7:01 pm
One of the most difficult things when it comes to developing a website isn't always the programming. More often than not, deciding what content should go on a new website, and figuring out how to generate said content is where it gets tricky. Content is what drives a website's search engine optimization, so it's easy to get a little carried away. But what do your customers want, ultimately?
Keep it simple.
Take a moment to consider your target markets' needs. Do they need to know the specs of your product? Or the process that your company takes when providing a service? Do they need a map to your offices, or do they simply need a customer support number? Consider your customer's needs first and foremost and search engine optimization will come naturally.
A great way to track what visitors to your website are looking for is to look at existing Google Analytics data. Look at what keywords people are finding you under, and see which pages are being hit most frequently. Is that page buried? Perhaps moving it to a more visible spot, or even removing unnecessary parent links will help your customers navigate your site more efficiently. You don't want prospects to have to click three or four times to find the information they want - it should be readily available and easy to get to.
If you don't have any content yet, talk to the people who answer the phones for your business. Figure out what some frequently asked questions are, and start there. Begin by creating a simple site map and expand to fill the needs of your company. And it's always a great idea to hire a copywriter to help translate your ideas into an effective sales piece that will motivate your customers to buy your product or service.
So remember: keep it simple, and keep your customers foremost in your mind. If you have any questions or need any help, feel free to contact us at Avallo. We specialize in helping customers get the right message across through their website.