Structured Data for SEO

What is Structured Data?

On the web, Structured Data refers to hidden metadata on a webpage that gives the webpage organization and meaning beyond the page's normal copy. This metadata is added as either a string of JSON data in JavaScript or as properties on HTML tags. Search engine bots like Googlebot can read this additional data, giving them more context to the webpage's message.

Structured Data Types

There are numerous options for the types of metadata you can provide; from designating a posted data on a news article to recipe prep times. To see all of the options available to you, Google has a very comprehensive list of data features you can read through.

Automatic Integration

Here at Avallo, we have built automatic integration into a few of the plugins we offer - for example, our blog plugin adds metadata to specific what the article headline, posted date, and primary image is.